Marketing to an aging population: selected readings

Publisher

American Marketing Association

Publication Date

c1990

Edition

2nd ed.

Language

English

Description

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Published Reviews

Subjects

Subjects

Consumer behavior
Consumer behavior -- United States
Management
Marketing
Marketing -- United States -- Management
Older consumers
Older consumers -- United States

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Contributors

Balazs, Anne L
Schewe, Charles D.,1942-

ISBN

9780877572091

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