Roots : social science foundations. A philosophy of social "science"
Mass communication as a research field
Asking questions and collecting data : creating a research plan. Developing a research question, reviewing the literature, exploring data sources, and defining variables
Designing quantitative research : surveys, experiments, and quantitative content analysis
Designing qualitative studies : participant observation, interviews, focus groups, and qualitative content analysis
Approaches to data analysis : basic tools. Describing a numerical data set and making inferences
Testing hypotheses and exploring other relationships
Qualitative analysis : identifying themes and writing meaningful summaries
Research in broader context : contemporary trends and the dissemination of research results. Research horizons : opportunities, and challenges
Writing and presenting the research report.
