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Public relations: strategies and tactics
Public relations: strategies and tactics
Author
Wilcox, Dennis L
Publisher
HarperCollins
Publication Date
c1992
Language
English
Book
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Table of Contents
From the Book - 3d ed. /
Role
What is public relations?
Types of public relations work
History of public relations
Process
Research
Communication
Evaluation
Strategy
The audience and how to reach it
Public relations and the law
Application
Corporations
Public affairs and government
International public relations
Tactics
Public relations and new technologies.
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Subjects
Subjects
Public relations
Public relations -- United States
More Details
Contributors
Agee, Warren Kendall
Ault, Phillip H.,1914-
ISBN
9780065001006
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