From the Book - 1st American ed.
Selling yourself is the key to success
Selling yourself is essential in the corporate world
Selling yourself is crucial as an entrepreneur
People at the top sell themselves all the time
The world is shaped by people selling themselves
Selling yourself is now more important than ever
This book will help you do it
Step 1. Self-Belief and Confidence
Why do you need self-belief and confidence?
How this chapter will help you develop self-belief and confidence
Case study: Donald Trump, self-belief and confidence
What you have learned about self-belief and confidence
Step 2. Personal Preparation
Why is personal preparation useful?
How this chapter will help you with personal preparation
Case study: Warren Buffett and the importance of personal preparation
What you have learned about personal preparation
Step 3. Personal Presentation
Why is personal presentation important?
How this chapter will help you with personal presentation
Case study: Sir Richard Branson and personal presentation
What you have learned about personal presentation
How this chapter will help with your communication
Verbal, non-verbal, visual and written communication
Case study: Oprah Winfrey and communication
What you have learned about communication
Why is empathy important?
How this chapter will help you with empathy
Case study: Anita Roddick's empathy
What you have learned about empathy
Step 6. Under-Promise and Over-Deliver
Why under-promise and over-deliver?
How this chapter will help you to under-promise and over-deliver
How to complete a project with excellence
Case study: The Google IPO
What you have learned about under-promising and over-delivering
Step 7. Going the Extra Mile
Why is going the extra mile important?
How this chapter will help you go the extra mile
Section 1: Produce your mental shift
Case study: Jeff Bezos and getting bigger faster
What you have learned about going the extra mile
Step 8. Overcoming Setbacks
Why is overcoming setbacks important?
How this chapter will help you to overcome setbacks
So, who suffers setbacks?
How do you overcome setbacks?
Case study: Peter Jones's determination
What you have learned about overcoming setbacks
Step 9. Managing the Media
How this chapter will help you manage the media
Section 1: Traditional media
Case study: Mark Zuckerberg and the Facebook revolution
What you have learned about managing the media
Why is leadership important?
How this chapter will help you with leadership
Section 1: Individual leadership
Section 2: Leading a team
Case study: Jack Welch's transformational leadership
What you have learned about leadership
The future of selling yourself
