Introduction : Our crap, our selves
A nation of cheap jacks. From the cheapening mania to universal cheapness ; Cheap goods in a chain store age
Better living through gadgetry. Perpetual improvements ; Gadget mania
Putting the free in freedom. Getting nothing for something ; The price of loyalty
Mass-produced personal taste. Buying heritage ; Manufacturing distinction
Commodifying connoisseurship. Collecting commemoration ; Manufacturing scarcity
But wait, there's more. Joke's on you
Epilogue : a world made of crap.