The affluent consumer: marketing and selling the luxury lifestyle

Book Cover
Author
Michman, Ronald D
Publisher
Praeger Publishers
Publication Date
2006
Language
English

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Subjects

Subjects
Affluent consumers
Affluent consumers -- United States
Luxuries
Luxuries -- United States -- Marketing
Marketing
Target marketing
Target marketing -- United States

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Contributors
Mazze, Edward M
ISBN
9780275992828

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