Why they buy: American consumers inside and out

Author

Settle, Robert B

Publisher

Wiley

Publication Date

c1986

Language

English

Description

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Published Reviews

Subjects

Subjects

Brand choice
Brand choice -- United States
Consumers
Consumers' preferences
Consumers' preferences -- United States
Consumers -- United States

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Contributors

Alreck, Pamela L

ISBN

9780471844570

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