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Selling yoga: from counterculture to pop culture
Selling yoga: from counterculture to pop culture
Author
Jain, Andrea R
Publisher
Oxford University Press
Publication Date
[2015]
Language
English
Book
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Description
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Table of Contents
From the Book
Premodern yoga systems
From Counterculture to Counterculture
Continuity with Consumer Culture
Branding Yoga
Postural Yoga as a Body of Religious Practice
Yogaphobia and Hindu Origins.
Author Notes
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Subjects
Subjects
Aspect économique
Culture populaire
Eastern
Economic aspects
PHILOSOPHY
PHILOSOPHY -- Eastern
Popular Culture
Yoga
Yoga -- Aspect économique
Yoga -- Economic aspects
More Details
ISBN
9780199390236
9780199390243
019939024
9780199390250
NoveList
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