Jeans: a cultural history of an American icon

The perfect fit

The sans-culottes: before the blue jean

Tug-of-war: "those pants of Levi's," and the competition

Dudes: selling the western frontier

Modern pioneers: at work and play

"A Hollywood-style tough": the 1950s and the fabrication f the teenager

Classlessness: the politics of fashion

After the gold rush: stylizing denim

The diffusion of glamour: designers in the mass market

"Thought abhors tights": sex in advertising

Hand-me-downs: vintage and reproduction

Wrapped in the flag: "America's gift" in the global era

Bottoms up: blue jeans at a premium

The process.