The Routledge companion to nonprofit marketing

The growth of a discipline / Adrian Sargeant and Walter Wymer

Operationalizing the marketing concept : achieving a market orientation in the nonprofit context / Paulette Padanyi

Relationship marketing and the not-for-profit sector : an extension and application of the commitment-trust theory / Kevin Money ... [et al.]

The dynamics and implications of relationship quality in the charity-donor dyad / Haseeb A. Shabbir, Dayananda Palihawadana and Des Thwaites

The branding of charities / Jane Hudson

Marketing strategies and portfolio analyses / Kersti Krug and Charles B. Weinberg

Marketing and religion / Sandra Mottner

Individual giving behaviour : a multidisciplinary review / Adrian Sargeant and Lacy Woodliffe

Corporate philanthropy : who gives and why? / Kym Madden and Wendy Scaife

Why the wealthy give : factors which mobilize philanthropy among high-net-worth individuals / Paul G. Schervish

Issues and trends in foundation fundraising / Diana Leat

E-philanthropy : leveraging technology to benefit charities and donors / Ted Hart

Social entrepreneurship : advancing research and maintaining relevance / Gillian Mort and Jay Weerawardena

Implications of government funding and support for marketing programmes of nonprofit performing arts organizations / John B. Ford and Theresa A. Kirchner

Relationship marketing in the arts : the new evoked authenticity / Ruth Rentschler and Jennifer Radbourne

Applying the marketing concept in higher education : a stakeholder approach / Mei-Na Liao

Decision-making within higher education / Yvonne Moogan

The promise of marketing in higher education : where we have been, where we are, and where we are going / Charles S. Madden

Marketing politics

saving democracy? /

Jenny Lloyd

Comprehensive political marketing : global political parties, strategy and behaviour / Jennifer Lees-Marshment

Critical issues in social marketing : a review and research agenda / Ross Gordon, Laura McDermott, and Gerard Hastings

Marketing AIDS prevention : an application of social marketing / Michael Basil

Volunteer recruiting, retention, and development / Paul Govekar and Michelle Govekar

Implications of sexual dimorphism on volunteer recruitment and retention / Walter Wymer

Improving service quality in the new public sector / Christine S. Williams and Mark N.K. Saunders

Marketing communication of public policy intentions / Dave Gelders.