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Managing new products: the power of innovation
Managing new products: the power of innovation
Author
Kuczmarski, Thomas, 1951-
Publisher
Prentice Hall
Publication Date
c1992
Edition
2nd ed.
Language
English
Book
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Table of Contents
From the Book - 2nd ed.
Applauding the ten key success factors
Conducting a diagnostic audit
Developing a new product strategy
Managing the new product process - Structuring and leading the organization
Rewarding and motivating champions
Innovating for the future
Creating newness for nonprofit organizations.
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Subjects
Subjects
Marketing
New products
Product management
More Details
ISBN
9780135446690
NoveList
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