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Advertising, the media and globalisation: a world in motion
Advertising, the media and globalisation: a world in motion
Author
Sinclair, John, 1944-
Publisher
Routledge
Publication Date
2012
Language
English
Book
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Table of Contents
From the Book
Advertising as an object of study
Global trends in the advertising industry
Advertising and the media in motion
Current trends in advertising, media and society
Advertising, globalisation and world regions.
Author Notes
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Subjects
Subjects
Advertising
Advertising -- Social aspects
Electronic books
Globalization
Globalization -- Social aspects
Mass media
Social aspects
More Details
Contributors
ProQuest (Firm)
ISBN
9780415668828
9780415668835
9780203143643
NoveList
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