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Customer obsession: how to acquire, retain, and grow customers in the new age of relationship marketing
Customer obsession: how to acquire, retain, and grow customers in the new age of relationship marketing
Author
Azevedo, Abaetê de
Publisher
McGraw-Hill
Publication Date
c2008
Language
English
Book
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Table of Contents
From the Book
Industry, retail, or the consumer : who controls the market?
How much is each customer worth?
Relationship strategies to win over and keep customers
The new integrated communication scenario based on relationship-marketing strategies
Creating results
Relationship marketing in action
Database intelligence
Financial analysis : the unquestionable proof of the results
Successful cases
The future of marketing communication.
Author Notes
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Subjects
Subjects
Consumers
Customer relations
Marketing
More Details
Contributors
Pomeranz, Ricardo
ISBN
9780071497046
NoveList
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