Beyond the business plan: 10 principles for new venture explorers

Machine generated contents note:

PART I - WHY LOOK BEYOND THE BUSINESS PLAN

1. The purpose of this book

2. Business plans - why are they advocated?

3. Are business plans appropriate?

4. Business plans are not the only option

5. Enterprise and exploration

6. A guide for explorers?

PART II - THE TEN PRINCIPLES

7. The starting point: understanding how to explore

8. Principle 1 - An enterprise is a means not an end

9. Principle 2 - Don't commit more than you can afford to lose

10. Principle 3 - Start from where you are

11. Principle 4 - Carry out reality checks and make appropriate plans

12. Principle 5 - The only reliable test is a real one

13. Principle 6 - Get started and get some momentum

14. Principle 7 - Accept uncertainty

15. Principle 8 - Look for opportunities

16. Principle 9 - Build and use social capital

17. Principle 10 - Acquire the relevant skills

18. Following the Principles

PART III - SEEKING A BALANCED PERSPECTIVE

19. Striking a balance

20. Comparing approaches

21. Some reflections and implications

22. Postscript - The relevance of exploring

PART IV - FURTHER INFORMATION.