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Routledge handbook of sport management
Publisher
Routledge
Publication Date
2012
Language
English
Description
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Table of Contents
From the Book
List of figures
List of tables and boxes
Notes on contributors
Preface: The field of sport management
Part I. Managing the performance of sport organizations / Leigh Robinson
1. Contemporary issues in the performance of sport organizations / Leigh Robinson
2. From daily management to high politics: the governance of the International Olympic Committee / Jean-Loup Chappelet
3. The contingent and standards governance framework for national governing bodies / Denis Mowbray
4. The planned development of sport organizations / Brian Minikin
5. Managing customer expectations of sport organizations / Leigh Robinson
6. Approaches to managing performance in sport organizations / Peter Taylor
7. Forecasting the performance of nations in elite sport / Simon Shibli / Veerle De Bosscher / Maarten van Bottenburg / Jerry Bingham
8. Corporate social responsibility in sport / Stephen Morrow
9. Theoretical approaches and practical strategies for change management / Peter McGraw / Tracy Taylor / Daniel Lock
Part II. Managing human resources in sport organizations / Packianathan Chelladurai
10. Contemporary issues in the management of human resources / Packianathan Chelladurai
11. Human resource management in sport: a service-based approach / Solha Husin
12. Volunteer management in sport / May Kim / Hyejin Bang
13. Sources of support for employees in sport organizations / Boyun Woo / Claudio Rocha
14. Psychological contract in the context of sport organizations / Gonzalo Bravo David Shonk Doyeon Won
15. Managing contingent workers in sport / Kyungro Chang
Part III. The marketing of sport / Guillaume Bodet
16. Contemporary issues in sport marketing / Guillaume Bodet
17. Consumer loyalty in sport participation services / Guillaume Bodet
18. Relationship marketing: from theoretical issues to its application by sport organizations / Alain Ferrand
19. Sport spectators' segmentation / Guillaume Bodet / Iouri Bemache-Assollant
20. Sporting goods brands and retail store dramatization / Patrick Bouchet
21. Sport promotion through communication: a mass media perspective / Daniel C. Funk / Kevin Filo
22. Sport sponsorship: definitions and objectives / Pascale Quester / Charles Bal
23. Ambush marketing / Benoit Séguin / Dana Ellis
Part IV. The economics of sport / Paul Downward
24. Contemporary issues in the economics of sport / Paul Downward
25. The economic analysis of sport participation / Paul Downward / Fernando Lera-López / Simona Rasciute
26. Expenditures on sport products and services / Tim Pawlowski / Christoph Breuer
27. Do sport clubs maximize wins or profits? And does it make any difference? / Stefan Kesenne
28. International sport league comparisons / Helmut Died / Rodney Fort / Markus Lang
29. Attendance and broadcast demand for professional team sport: the case of English league football / Babatunde Buraimo
30. The labor market in professional team sport: the case of football players in Europe / Bernd Frick
31. The economic benefits to cities from hosting major sport events / Chris Gratton
32. The future of sport management / Leigh Robinson / Packianathan Chelladura / Guillaume Bodet / Paid Downward
Index
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Contributors
ISBN
9780415587884
9780203807224
9780203807224
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