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Boeing versus Airbus: the inside story of the greatest international competition in business
Boeing versus Airbus: the inside story of the greatest international competition in business
Author
Newhouse, John
Publisher
A.A. Knopf
Publication Date
c2007
Language
English
Book
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Table of Contents
From the Book - 1st ed.
Being number one
Trading places
Folly and hypocrisy
Market share, the airlines' enemy
Playing the game
Meltdown and merger
The very large airplane
A challenge from Asia
Muddling through, more or less.
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Subjects
Subjects
Airbus Industrie
Aircraft industry
Aircraft industry -- France
Aircraft industry -- United States
Boeing Company
Competition, International
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ISBN
9781400043361
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