Mindmasters: the data-driven science of predicting and changing human behavior

Introduction: The digital village

Part 1. Data is a window into our psychology. Decoding our psychology

The identities we craft online

The digital breadcrumbs of our existence

You are not yourself when you're hungry

Part 2. The bright and dark sides of psychological targeting. Psychological insights in action

Finding the good

When things go wrong

Part 3. Making our data work for us. We need more than control

Creating a better data ecosystem

Coming together

Epilogue: The moral imperative to shape our future.