Winning the story wars: why those who tell--and live--the best stories will rule the future
Author
Publisher
Varies, see individual formats and editions
Publication Date
Varies, see individual formats and editions
Language
English
Description
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Subjects
Subjects
Advertising as Topic
Anecdotes as Topic
Aspects psychologiques
Aspects sociaux
Business
Communication
Consumers
Consumers -- Psychology
Internet
Kommunikation
Markenimage
Marketing
Marketing -- Social aspects
Narration
Personal Narratives as Topic
Politique de l'entreprise
Psychological aspects
Psychology
Social aspects
Social media
Société de l'information
Soziale Software
Storytelling
Storytelling -- Psychological aspects
Technologies de l'information et de la communication
Unternehmen
Werbepsychologie
Werbesprache
Anecdotes as Topic
Aspects psychologiques
Aspects sociaux
Business
Communication
Consumers
Consumers -- Psychology
Internet
Kommunikation
Markenimage
Marketing
Marketing -- Social aspects
Narration
Personal Narratives as Topic
Politique de l'entreprise
Psychological aspects
Psychology
Social aspects
Social media
Société de l'information
Soziale Software
Storytelling
Storytelling -- Psychological aspects
Technologies de l'information et de la communication
Unternehmen
Werbepsychologie
Werbesprache
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