ch. 1. Why teens are important consumers
ch. 2. Teens, products, and brands
ch. 4. Teen activities and interests
ch. 5. Teen trends and social hierarchy
ch. 7. Power of celebrity
ch. 9. Essence of being teen
ch. 10. Teen life: home, play, school
ch. 11. Advertising and promoting to teens
ch. 12. Researching teens.
