1: In The Beginning And Looking Forward
Packaging in the post-modern era
Social and economic changes
Changes in design practice
2: Understanding The Target Audience
Techniques for researching target audiences
Preparing mood boards that work
3: Packaging Designer's Toolbox
Photography and illustration
4: Creating Design Concepts
Ways of working-concept generation
Selecting and discarding design candidates
Presenting recommended designs
Brand types and brand values
Branding through shape and sound
Creating brands, sub-brands, and brand extensions
7: Packaging Obligations And Responsibilities
Environmental impact-fact and fiction
Issues of age, gender, sexuality, and ethnicity
Future of packaging design
Picture credits and acknowledgments.