Twitter power 2.0: how to dominate your market one tweet at a time

Foreword

Preface

Introduction: What Can Twitter Do for You?

Chapter 1. An Introduction to the Social Media Landscape

So What Exactly Is Social Media?

Social Media, So What? Why Social Media Really Is a Big Deal

The Different Types of Social Media Sites-Content to Suit Every Market

A Closer Look at Microblogging

Introducing ... Twitter!

Chapter 2. What Is Twitter and Why Is It So Powerful?

Twitter and Its Successes

The Power of Twitter's Immediate Feedback

Instant Access to Smart People 24/7

Chapter 3. Getting Started the Right Way on Twitter

Signing Up-Does Twitter Have the Web's Most Friendly Registration Page?

Who's on Twitter? Your First Followers!

Create an Inviting Twitter Profile

Choosing Your Twitter Picture

Designing Your Twitter Profile

Designing a Commercial Background Image for Twitter

Choosing the Right Colors

Notices to Notice

Tweeting with Your Mobile Phone

Sending Your Very First Tweet

Becoming a Follower

A Word about Security

Chapter 4. Building a Following on Twitter

Quantity or Quality: Choosing the Type of Following You Want

Quality: How to Be Intentional about Creating Your Own Network of Experts

Quantity: Seven Killer Strategies to Reaching Critical Mass on Twitter

Twitterank and Page Rank

Chapter 5. The Art of the Tweet

Tweet Etiquette

The Benefits of Following before Twittering

How to Join a Conversation

How to Be Interesting on Twitter

How to Drive Behavior

Chapter 6. The Magic of Connecting with Customers on Twitter

Identifying Problems and Soliciting Feedback

Discovering Your Top Fans, Promoters, and Evangelists

Your Micro Help Desk

Chapter 7. Leveraging Twitter for Team Communication

Twitter for Virtual Team Leaders

Creating a Twitter Account for a Virtual Team

Building a Team with Twitter

Chapter 8. Using Twitter to Help Build Your Brand

Create a Story

Portraying Your Brand with Your Profile

Tweet Style-What to Say When You're Building a Brand to Create Value and How to Say It

Reinforce the Core Message

Repetition, Repetition, Repetition

Writing the Tweets

Win Retweets

Create Hashtags and Run Hashtag Chats

Chapter 9. Leveraging the Power of Twitter to Drive Behavior in Your Followers

Driving Followers to a Web Site

Promoting a Blog on Twitter

Twitter as a Resource for Post Ideas

Driving Followers to the Mall

Can You Put Affiliate Links on Twitter?

Driving Followers to Register

Tracking Results and Testing Strategies

Tracking Multiple Tweets

Making the Most of Twitter's Trends

Chapter 10. Quick Ways to Make Money on Twitter

Earn with Advertising on Twitter

Offer Specialized Services

Barter, Buy, and Sell Your Way to Profit

Chapter 11. Beyond Twitter.com: Third-Party Tools You Will Want to Know About

SocialOomph

Twitterrific

Twhirl

Twitterfeed

Trendistic

Twellow

TweetBeep

TwitterCounter

TweetDeck

TwitThis

TweetAways

HootSuite

TwitPic

Chapter 12. Building Powerful Solutions on Top of the Twitter Platform

So What Is an API Anyway?

What Can You Do With Twitter's API? Automating Your Twitter Experience

Creating Your Twitter App

Chapter 13. Putting It All Together

A 30-Day Plan for Dominating Twitter

Chapter 14. Power Twitterers

Conclusion

Directory Of Twitterers

Other Books / Joel Comm

Index