Backstage Wall Street: an insider's guide to knowing who to trust, who to run from, and how to maximize your investments

The people. Other people's money ; In the beginning ; Brokerage oceanography ; Of brokers and advisors ; Blue-collar Wall Street ; Mamas don't let your babies grow up to be brokers ; How I learned to close anyone

The product. Brokerage goes digital ; Unity creates strength ; Wholesalers and the brokers who love them ; The feeling is mutual ; Your fellow fund shareholders ; The greatest financial innovation in 70 years ; A pill for every ill

The pitch. The image ; Tales from the sell-side ; Ranking for banking ; The global settlement ; Storytime ; The straight line

The promise. Staying out of the murder holes ; Today and tomorrow ; Breakaway.