The interaction of traditional and new media / John Leckenby
The netvertising image : netvertising image communication model (NICM) and construct definition / Barbara B. Stern, George Zinkhan, and Morris Holbrook
Intermedia effects for appropriate/inappropriate print and internet stimuli / Shelly Rodgers
Survey of measures evaluating advertising effectiveness based on users' web activity / Subodh Bhat, Michael Bevans, and Sanjit Sengupta
Rethinking interactivity : what it means and why it may not always be beneficial / Yuping Liu and L.J. Shrum
Measures of perceived interactivity : an exploration of the role of direction of communication, user control, and time in shaping perceptions of interactivity / Sally J. McMillan and Jang-Sun Hwang
Impact of 3-D advertising on product knowledge, brand attitude, and purchase intention : the mediating role of presence / Hairong Li, Terry Daugherty, and Frank Biocca
Managing the power of curiosity for effective web advertising strategies / Satya Menon and Dilip Soman
Banner advertisement pricing, measurement, and pretesting practices : perspectives from interactive agencies / Fuyuan Shen
Forced exposure and psychological reactance : antecedents and consequences of the perceived intrusiveness of pop-up ads / Steven M. Edwards, Hairong Li, and Joo-Hyun Lee
Category based selection of online affiliates / Purushottam Papatla and Amit Bhatnagar
Mobile advertising : a research agenda / Virginia Rodrigues Perlado and Patrick Barwise
Mobile promotional communication and machine persuasion : a new paradigm for source effects? / Thomas F. Stafford
Brand recall in the advergaming environment : a cross-country comparison / Monica D. Hernandez ... [et al.]
Advergame playing motivations and effectiveness : a uses and gratifications perspective / Seounmi Youn and Mira Lee
The future of consumer decision making in the age of new media promotions and advertising / Ronald J. Faber and Marla Royne Stafford.
