The strategic management of higher education: serving students as customers for institutional growth

1. Strategies to better serve students and grow institutions / Hamid H. Kazeroony

2. The changing environment of higher education / Olga Kovbasyuk and Glyn Rimmington

3. Organizational culture in higher education / Rana Zeine, Michael Hamlet, Patrick Blessinger, and Cheryl Boglarsky

4. Change process in existing institutions / David P. Bugay

5. The changing learners / Michael J. Sukowski

6. Supporting learners' activities / Robert Thorn

7. Online, hybrid, and face-to-face higher education / Dakin Burdick

8. Publishers' technologies and their impact on higher education / Virginia Jones

9. Administrative and academic structures: for-profit and not-for-profit / Andrew Carpenter and Craig N. Bach

10. Funding: student loans, scholarships, and endowments / Santa Ono, Kristi Nelson, Gisela Escoe, and Caroline Miller

11. Accreditation / Cyndy J. Woods-Wilson

12. Marketing your institution and its programs / Helena Kantanen

13. The 21st century higher education strategy road map / Hamid H. Kazeroony

References

Index.