Handcrafted careers: working the artisan economy of craft beer

Introduction

Going down the rabbit hole : career pathways and microtransitions

Careers of the heart : pursuing passion in the brewhouse

We like to have fun : consumptive careers in the taproom

Embrace the shit! : pride and commitment along the hard labor pathway

It could never be just about beer : race, gender, and marked professional identity

Paths less traveled : side pathways, hobbyist careers, and dead ends

Conclusion

Acknowledgements

Appendix A : researching uncertainty

Appendix B : list of key characters

Appendix C : demographic characteristics of interviewees.