Advertising online : engaging consumers with Web 2.0
Socialcentricity and the emergence of social-media marketing
Friendvertising : advertising and brand building with social networks
Advertising in the imagination : social virtual networks and the "vlobalization" of brands
From moments to minutes : advertising with social play
Influence the influencers : building brands with social news media
Citizen advertising : consumer-told brand folklore
In my opinion : the social influence of consumer product reviews
Social fiction : branding with alternate reality games
Ads in play : immersing brands in and around social games
Social media impact : balancing metrics and insight for advertising success.
