The power of customer misbehavior: drive growth and innovation by learning from your customers

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Author
Lyytinen, Kalle, 1953-
Publisher
Palgrave Macmillan
Publication Date
2014.
Language
English

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Subjects

Subjects
Consumer behavior
Customer relations
Customer relations -- Management
Management
Marketing

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Contributors
Abbott, Martin,1967-
Fisher, Michael,1968-
ISBN
9781137348913

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