Rethinking marketing / by Roland T. Rust, Christine Moorman, and Gaurav Bhalla
Branding in the digital age / by David C. Edelman
Marketing myopia / by Theodore Levitt
Marketing malpractice : the cause and the cure / by Clayton M. Christensen, Scott Cook, and Taddy Hall
The brand report card / by Kevin Lane Keller
The female economy / by Michael J. Silverstein and Kate Sayre
Customer value propositions in business markets / by James C. Anderson, James A. Narus, and Wouter Van Rossum
Getting brand communities right / by Susan Fournier and Lara Lee
The one number you need to grow / by Frederick F. Reichheld
Ending the war between sales and marketing / by Philip Kotler, Neil Rackham, and Suj Krishnaswamy.
